Toronto's Prime Boys are continuing their strong run of releases with fresh new visuals. Just a couple of months ago, the trio comprised of Donnie, Jay Whiss, and Jimmy Prime, dropped an incredibly fun video for the Murda Beatz-produced bop, "Tinted". Now, and in the ramp up to a probable full-length release, the Esplanade collective is keeping their foot on the gas with a slick short film — this time, it's the vibey track "Sopranos" that gets the treatment.
The aforementioned video sees the group hit up a fancy restaurant and mob around the city before having trouble find them at the end of a dimly light street. "Sopranos" was directed by Tunnel Vision TO who has made a name in the scene for capturing performances by local talent like Smoke Dawg, Casper TNG, and J Soul. Meanwhile, production credit on the song goes to frequent Prime collaborator, AmirJamm — notable cuts include the Jay Whiss, Jimmy, and Smoke posse cut "Time Flies".
You can watch the music video for "Sopranos" above via YouTube courtesy of eOne Music Canada. And revisit their feature in our recent Northern Bars roundup.
