Another streaming record has fallen.
Continuing his recent streak of streaming dominance, Post Malone's new album Beerbongs & Bentleys has broken Spotify's first-week streaming record—both globally and in the United States.
Post's 411,816,710 total streams build on his record-breaking 78,744,748 first-day global streams on the platform. Drake's More Life previously held the record for the latter.
Over the last year, Post has become a Spotify giant. His single "Rockstar" is closing in on one billion streams, placing it at number 11 on Spotify's list of all-time most streamed songs. Spotify currently lists Post Malone's average monthly listeners at 41,468,557.
Post Malone's streaming success is also spilling over into traditional metrics as well. Hits Daily Double reports that Beerbongs & Bentleys is predicted to sell 471,000 equivalent album units in its first week, with 157,000 of those coming from pure sales. That makes it the biggest first-week debut of 2018 so far, passing J. Cole's recently set mark of 397,000 equivalent album units for KOD.
