For my money, Mike Will Made-It is currently the most consistent provider of certified instaclassics in the industry.
Friday, the triple-disc Rae Sremmurd album SR3MM dropped, thus landing Mike Will in the pages of the Rolling Stone. During the interview, Mike Will talked all things Sremm, Kendrick Lamar, Trouble, and more.
"The next Sremm album is the first Sremm album," Mike Will said when asked about the duo's evolution on their latest offering. "This is the reintroduction. The first two albums, it's like, alright, these guys are hitmakers. They're hard, they make hits, they make some of my favorite songs. That's like their two mixtapes. They only got 26 songs before this project. Eleven or 12 of 'em are platinum. Their batting average is so high. People put way more songs out than that with no platinum joints."
The Sremm brand of platinum, he added, is notably "not some cookie cutter" garbage.
The SR3MM comparisons to OutKast's seminal Speakerboxxx/The Love Below are spot-on, as Mike Will used that album as a reference point with Slim Jxmmi and Swae Lee. "Outkast fans, we still waiting on that, the next project with both of 'em together," he said. "So I'm like, it can't be that. We gotta give 'em the group thing, too."
Elsewhere, Mike Will looked back on how Lamar's "Humble" came together and how he surprised Trouble with a Drake verse on "Bring It Back."
Of course, the full chat is very worth your time and can be found here.