The visual Revival onslaught continues with the release of "Framed."
For the latest video from his ninth album, Eminem is depicted Marshall Mathers-ing his way out of an asylum in Detroit. The James Larese-directed clip makes good on the promises of last week's 30-second teaser, which saw a broadcast news personality named Stan Dresden warning Michigan that an escaped Mathers was barricaded inside a home whilst seemingly engaging in nefarious activities.
"Framed" follows previous Revival videos "River" and "Walk on Water," the latter of which showed Em pondering his own legacy while surrounded by literal clones hacking away on typewriters. That visual is pretty damn effective.
Em's legacy was also one of the subjects covered during Jay Z's appearance on David Letterman's recently launched Netflix series My Next Guest Needs No Introduction.
"You can have a great voice, right, and you can just almost say anything," Jay said. "I think Snoop Dogg has a great voice. Like, he could say 'One, two, three, and to the four,' and it's like 'Oh my god!' It just sounds good, right? It just sounds really good. Or you can be someone like Eminem and just have amazing cadence, almost like the syncopation . . . You almost become percussion inside the music. There's multiple ways to be really good. Some people just have it all."
If you're hitting a festival or three this summer, chances are you'll be in the general vicinity of an Eminem performance. He's hitting Coachella, Boston Calling, Governors Ball, Bonnaroo, Firefly, and more. See for yourself.