When I saw ASAP Rocky's new "Who Run It" freestyle make its way across my timeline Tuesday night, I immediately halted all other activity and allowed myself to really soak in the accompanying visuals from @krash_kelvin and @ygaflm.
During the brief clip, Rocky flips G Herbo's take on the Three 6 Mafia classic into an anthem about polymathy. Rocky makes lyrical nods to racing Tyler, the Creator in a McLaren, Sonny and Cher, Paris, fashion, and the general wackness of detractors. Check out the full Instagram clip below. It's not clear whether Rocky is planning to release a full-length "Who Run It," or if this is intended to be the main event.
Herbo dropped the studio version of his "Who Run It" update following encouragement from Drake, who was a massive fan of the original K104 freestyle. "I been listening for like 5 days straight," Drake told Herbo via DM. "To the same 30 second clip. You should make that a song and just drop it."
At some point this year, we expect to be hit with a new Rocky project. His most recent solo studio album, 2015's shrooms-friendly At. Long. Last. ASAP, included some of the strongest work of his career, meaning the hype is palpable. The first three months of 2018 have already given us a run of new tracks and a few collabs, including a Rocky bit on Thirty Seconds to Mars' "One Track Mind."