Look out, Fenty fans. It may be time to forget about Fenty Beauty and get your wallets ready for...Fenty Booty. Okay, it’s probably not going to be called that, but word on the street is that TechStyle Fashion Group has struck a deal with Bad Gal RiRi to make a lingerie line, according to WWD.
The deal would be a huge boost for the company that currently overseas Fabletics, ShoeDazzle, JustFab, and FabKids. TechStyle has partnered with celebs in the past, so the reported collaboration would not be totally left field. Fabletics was co-founded by actress Kate Hudson, and ShoeDazzle was co-founded by Kim Kardashian back in 2009. According to the report, samples have already been made, but an official launch date for the new line has not been confirmed.
If the report is true, that means Rihanna’s Fenty empire is going to continue expanding exponentially following the release of her makeup line Fenty Beauty in 2017. The singer and fashion mogul has also been running the Fenty Puma clothing line, which has been showing at fashion weeks since its debut in Paris in 2016. That same year, Rihanna’s Fenty Creeper was named shoe of the year.
The move isn’t just an effort to expand RiRi’s empire, though. The company is hoping that the success of a Rihanna collaboration could mean TechStyle can move for an initial public offering, opening it to outside investors. Neither the company nor Rihanna’s team have confirmed that they are working on the line, but fingers crossed that we’ll find ourselves lounging in Fenty panties sometime in the near future.