Lanez relied heavily on punchlines throughout the nine-minute session, over instrumentals like Cam’ron’s “Welcome to New York City” and “Down and Out,” Diddy’s “It’s All About the Benjamins,” Jadakiss’ “Still Feel Me,” and 50 Cent’s “Problem Child.”
“My momma died, I lost my mind and couldn’t cope with it,” he rapped. “And niggas kept on pokin’ at my open shit/So I sold dope and moved hoes and made hope of it/And got busy with any nigga that made joke of it.”
He, of course, promotes Memories Don’t Die: “My album ’bout to drop, nigga/I’m about to pop, nigga.” He also mentions Bow Wow and the mother of his child, “I want Bow Wow’s baby mama / I keep it real, she look good, I’ll OK the drama.”
Lanez recently spoke on squashing the infamous feud between himself and Drake. Speaking with Zane Lowe on Beats 1, Lanez said, “We just spoke on the phone.” He continued, “We never really had too much conversation. I think now that we just, like, spoke more, it's kind of like all of the things that he goes through I go through. I kind of go through probably on a way smaller scale because I'm not at that level in my career where he is, but I think there's a lot of similarities between us as people that we probably just never thought was there before. But at the end of the day it is, so that was a good moment.”
Ending the beef is definitely a good way to set the tone for 2018. Lanez’s album features appearances by 50 Cent, Future, Wiz Khalifa, Fabolous, and NAV. Memories Don't Die is Lanez’s first studio album since 2016's I Told You.