Brockhampton’s videos, which number at least 14 in 2017 alone, are the product of Kevin Abstract’s direction, Ashlan’s camera work, and HK’s editing. The videos have storylines that tie in with the Helmet Boy series and the short film Billy Star. The videos convey the essence of the song, but also advance some of the ongoing narrative.
Almost all the clips are filmed at or near the boys’ Los Angeles home, and they usually involve some kind of unexplained absurdist antics. Whether it’s the boys destroying the house, relaxing after a heist (there’s shirtless Ameer petting an alpaca), or driving a golf kart (Dom, covered in blue paint and in prison garb, bench presses an enormous pencil), they’re endearing portraits that convey the team’s chemistry with enough visual antics to keep viewers engaged.
The visual style is consistent. The camera work is free flowing and favors long takes. The videos are in 4:3 aspect ratio, which brings to mind peak-era MTV. It allows vocalists to dominate the screen and deliver evocative performances. Though none of the videos are boring, “Junky,” “Swamp,” and “Boogie” are perfect for beginners.
The music videos work on multiple levels. For those who place close attention, the music videos and short films tell the stories of Roberto and Helmet Boy—two tales which may or may not be related.
Video is one of the crucial ways the band controls narrative. For fans who can’t get enough, there are vlogs from tours, a making-of documentary for Saturation season, and a Viceland TV show. Viewers get glimpses of the writing process as much as the band just shooting the shit. You can get a look as the group lends a narrative to their journey in real time.