According to HipHop-N-More, the 24-track project will get a physical release on Feb. 2, and will be split up into two discs with 12 tracks each. The decision to drop a physical album shortly after the digital release has become a common practice in today’s industry and has proven to significantly boost sales. Since it's a double-disc set, the Recording Industry Association of America will double Culture II's total sales numbers.
For example, if CULTURE 2 sells 20k copies of the album in the week ending Feb. 8, it will be counted as 40k towards RIAA certifications and with 24 songs on the digital edition, Migos will be able to take full advantage of 1,500 streams = 1 sale rule.
Culture II will be available at stores like Amazon, Target, and Best Buy.
In a recent interview with Newsweek, Quavo spoke about the group’s intention behind that album as well as the positive response its received from their diverse group of fans.
“I’m just blessed to be a part of this new wave. I’m blessed to say that [Migos] is the leaders of the new generation, and the new groups and the new shows. And as long as that’s spread all around, I’m good. That’s what we represent Culture for. That’s what we created Culture for. We represent all of that,” he explained. “[Music brings] all races together. It’s always been music. You don’t know what color an artist is when you first hear a song. People listening don’t know who’s behind the scenes working when a song is made. All you know is great music—great music that relates to the soul.”
Culture II is now available on all major streaming services. The long-awaited project includes appearances from Drake (“Walk It Talk It”), Gucci Mane (“CC”), 21 Savage (“BBO”), and Post Malone (“Notice Me").