Jeezy has sold his remaining stake in the exclusive tequila brand Tequila Avión to Pernod Ricard, and he hopes to continue to take the brand to new heights with this latest partnership. The rapper first became involved in the company in 2013, when he was appointed their "Multicultural Advisor" and has since helped promote and grow the brand to the level of exclusivity it is recognized for today. Jeezy previously hinted at the move during an Everyday Struggle visit.
Despite Jeezy giving up his own personal stake in the company, it's reported that he will remain "highly involved" in fueling the brand's newest chapter of growth until at least 2020. Voted "World's Best Tasting Tequila" at the San Francisco World Spirits Competition the brand is hoping to take its influence to the next level by partnering with Pernod Ricard USA. "This next step with Pernod Ricard USA," Jeezy says, "will allow us to continue to grow the brand on the worldwide stage."
Aside from his strategic business ventures, Jeezy has been enjoying the success of his eighth studio album Pressure, that was stacked with features from Rick Ross to 2 Chainz and the much-anticipated Kendrick Lamar and J. Cole collab "American Dream."
