After sharing the video for “Family Feud” featuring a cameo by Beyoncé, Jay Z celebrates his daughter’s sixth birthday with another visual. The new video for the 4:44 song, which appeared as a bonus track on the physical edition of the album, is an animated effort put together by Artlife Studio. Performing onstage, the video stars an animated version of Ivy, who freestyles on the track itself alongside her father.
Taking the form of what looks to be a talent show, the clip also sees Ivy performing ballet as Bey and Jay proudly watch from the audience. Check out the video up top.
During one of the recent stops on his tour in support of 4:44, Jay Z also took the chance to squash the rumored beef between him and long-time friend Kanye West. "Shout-out Kanye West. Peace and love," he told the Chicago audience. He also gave love to fellow NYC rapper Jaz-O, who he previously had a long-standing feud with. When he gave Kanye a shout-out, he played a snippet of one of Kanye's finest moments, "Can't Tell Me Nothing." "That was for you, Chi-town," he added after he cut the song off.