Rolls Royce has pulled a video featuring Skepta from their YouTube page after receiving complaints that the rapper was not wearing a seatbelt. The video shows Skepta, creating a song, while riding around in the back of a Phantom as he and a friend are being chauffeured in the Swiss Alps. "Perhaps Skepta, the great grime artist, should listen to his own song - It Ain't Safe - before rapping in the back of a Rolls-Royce, apparently not wearing a seatbelt," Edmund King, president of the Automobile Association, said, per Sky News. "Remember 'it ain't safe' ever to travel in any car, no matter how safe, without belting up." 

Even though safety comes first, people were up in disbelief over the decision by Rolls Royce.   

Prior to the video's pull, Skepta had said the Royce is a perfect place to make music. "​It was like sitting in first class on a plane minus the noise. Comfortable and silent, a perfect space to make music." 

Skepta appears to be taking the backlash in stride, posting the lightbulb emoji, along with a photo of a fastened seatbelt.