Complex's

Blueprint

Season 1

December 18, 2017

How Terrence "Punch" Henderson Helped Build TDE + Coached Kendrick Lamar and SZA | Blueprint

A listless writer and rapper from South Central LA, "Punch" went from having interest in music but no concrete goals to teaming up with Anthony "Top Dawg" Tiffith and discovering the artists who came to be known as the Black Hippy Crew. As Jay Rock, Kendrick Lamar, Ab-Soul, and ScHoolboy Q began to make waves, Punch underwent trial by fire, learning how to break acts, maneuver out of bad industry deals, and expand the label. In 2017, he steered both Kendrick Lamar and SZA to a breakout year, racking up Grammys, commercial success and critical acclaim, and cementing Top Dawg Entertainment as hip-hop's premier independent label.

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Blueprint
There are more ways than ever to "make it" these days, and like snowflakes, no two journeys are identical. On "Blueprint," a diverse range of influential people reveal the lessons they learned on their paths to success—direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the series: unconventional advice from Twitch's most popular streamer Hasan Piker and words of wisdom from Netflix CMO Bozoma Saint John. These are their blueprints—it's up to you to create yours.
  • Seasons: 2