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A verified G.O.O.D. Music SoundCloud account has recently surfaced, fueling fan anticipation about the next move for Kanye West’s collective. While Travis Scott, Big Sean and Cyhi the Prynce all dropped new projects in 2017, things have been quiet as far as a collective G.O.O.D Music effort is concerned.
Much like Twitter, Facebook or Instagram verification, SoundCloud appears to honor live registered trademarks such as the G.O.O.D. Music moniker. At worst, if an imposter is using the G.O.O.D. Music imprint for a fake profile, SoundCloud has pretty clear steps for having it removed.
Fans have enough past evidence to get somewhat excited since West does have a history of being active on the last day of the calendar year. West ended 2016 by appearing on Tyga's “Feel Me.” West similarly closed off 2014 by linking with Beatles legend Paul McCartney for “Only One,” and capped 2015 with "Facts."
Cruel Winter or Everybody Wins or both?? pic.twitter.com/Y2Dfc0LInB— Nassier 🦂 (@aKINGnamedNAS) December 31, 2017
SO IS CRUEL WINTER REALLY DROPPING TONIGHT OR NAH— Nick (@NickTheBullsFan) December 31, 2017
It's either Cudi x Kanye or Cruel Winter.— evan. (@Circles) December 30, 2017
If it's neither of those two someone at Good Music catchin this fade pic.twitter.com/V5m4pSKrAw
Some fans have speculated that the SoundCloud profile is a glimmer of hope for the Cruel Winter project that has been teased (and denied) by various G.O.O.D. Music members and affiliates. Cruel Winter has been getting teased in some fashion since 2012.