Employing what appears to be a similar tactic to Republic Records' promotion of Post Malone's "Rockstar" (which you can read all about right here) Motown Records has uploaded a loop of the hook for Migos' "MotorSport," which also features Cardi B. and Nicki Minaj. The motivation behind this YouTube hack, where the chorus-only version of the song is the exact length of the actual track, appearsto be driving traffic to the full version through links in the video's description. And, while the "MotorSport" loop's 186,000+ and counting views aren't anywhere close (at all) to Post Malone's 65+ million and counting, the post is still the No. 2 currently trending video as of this writing.
Logic follows that an unknown but hopefully significant percentage of those 186,000+ viewers would click the link to hear the song's full version, which (in addition to YouTube views) would lead to streams that help propel the single up the Hot 100.
As of this moment, the YouTube account that uploaded the "MotorSport" hook has posted a grand total of two videos. However the account appears to be official, as evidenced by the fact that Motown uploaded the Migos video to their social accounts. They also disabled comments, as well as the ability to like/dislike the video, just like the previous "Rockstar" upload.
Both Motown and Republic Records are labels that fall under Universal Music Group's extremely large umbrella, so whether you think this is a shady business practice or an ingenious exploit, it's still pretty interesting that they appear to be replicating their success by busting out this move again. Perhaps, until somebody patches this, it will be a new process for generating hits.
A representative for Motown did not immediately respond to a request for comment.
