In celebration of National Day on Writing (Oct. 20), Jhene Aiko has launched a nationwide campaign that underscores the power of the written word.
Dubbed #PennysPen, the week-long campaign is a collaborative effort with Get Schooled, a nonprofit organization that aims to improve high school graduation rates as well as promote higher education. Jhene announced the initiative Thursday in a video posted on social media. The singer/songwriter spoke about the importance of self-expression through writing and how it has personally helped her.
"There are days when we struggle and life seems hard, but it always helps when we can express ourselves. And when it seems like no one else understands, our journals can be our best friends," Jhene said in a promotional video. "Writing poetry has always been a form of therapy for me. It helps me reflect and get through difficult situations."
#PennysPen, which is reference to Jhene’s alter ego Penny, encourages those between ages 13-21 to share their writing pieces on social media using the hashtags #GetSchooled and #PennysPen, or by uploading their work on Get Schooled’s website. Top entries will get the chance to win a custom-designed notebook and pen set.
Young people are also encouraged to complete the Power of the Pen badge at GetSchooled.com. The badge features quizzes, blogging tips, and grammar rules that will help improve participant’s writing skills. Those who complete the badge can redeem a Jhene-inspired sticker available at the nonprofit’s Rewards Store.
#PennysPen kicks off on Oct. 20 and will conclude Oct. 27.
Jhene recently released her sophomore album, Trip.