After terrifying the hell out of me earlier this week with short tweeted clips of a digital snake, Taylor Swift has formally announced the follow-up to her 2014 album 1989. Swift's Reputation is due Nov. 10. The first single, which I and many others will reluctantly have to admit is very good, is out Thursday night.
After Swift dropped the Reputation announcement Wednesday, I was thrilled to see that no one cracked open a can of Kanye West and Kim Kardashian conspiracy theory juice and sipped their way into a coma.
Of course, that couldn't be further from the truth. Tweets linking everything from Swift's (admittedly peculiar) font decision to her choice of attire immediately started stacking up following the Reputation reveal. Since checking out the tweets for yourself on Twitter Dot Com is too much to ask, just read some of them here:
And a few bonus tweets for the road:
The digital snake shit, of course, is an obvious reference to last year's plethora of snakemoji surrounding Kardashian's decision to share a certain phone call conversation between Swift and West regarding his The Life of Pablo track "Famous." And though pettiness has indeed been a key component in the Swift publicity machine before, I'm personally more inclined to attribute the questionable Reputation font choice to either a sudden interest in the atrocities of Affliction, or the Papa Roach discography:
So, until proven otherwise, I'm going to assume that Taylor Swift and Papa Roach are plotting a co-headlining world tour for 2018.