Ibiza Rocks has, for a long time, enjoyed an outsider status on the raving Island. Initially known for bringing indie and rock bands to Ibiza in the ‘00s, Ibiza Rocks are now at the forefront of the grime invasion of the island. It’s not just grime either; rap, R&B and UK garage artists have all been welcomed with huge fan fairs over the past year or two.

Craig David’s TS5 pool parties were a notable example last year (incidentally, he brought TS5 back again this year). They also invited Stormzy to host his #MERKY Festival this year, and he brought with him some of the UK’s biggest names: J Hus, Ray BLK, JayKae, Mist, Dave, Kenny AllStar, and Mostack, with Julie Adenuga on hosting duties. Complex sat down with Jordan Hallpike, Director of Talent and Programming, to discuss the evolution of the Ibiza Rocks brand — and how he rose through the ranks to become one of the most important figures in the company. Hallpike speaks with unbridled enthusiasm and it’s pretty obvious throughout our conversation that he is as much a fan of the music as he is one of its gatekeepers on the island.

As successful the brand of Ibiza Rocks is, the people behind the scenes are as passionate as any of the thousands of music fans and revelers that descend upon the island every year. After the phenomenal success of Craig David and Stormzy’​s respective pool parties, Ibiza Rocks is staking its claim as ‘the new home of the pool party in Ibiza’. 

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