The RIAA has announced Jay Z's new album 4:44 has been certified platinum. The announcement came with a photo of Hov standing next to his new plaque, along with the message: "Props to JAY, he’s done it again!"
Props to JAY, he’s done it again! 4:44 Certified Platinum. Another Platinum album adds to an already iconic career. @s_c_ @RocNation #444 pic.twitter.com/le7YRVCfGQ— RIAA (@RIAA) July 5, 2017
4:44 Goes Platinum - JAY-Z’s 13 Platinum (or higher) solo studio Album Awards are more than any other hip hop artist. @s_c_ @RocNation #444 pic.twitter.com/oSSXrUpMUn— RIAA (@RIAA) July 5, 2017
It's also up on the RIAA site:
Congrats to Jay! But also, how Sway?
Already? pic.twitter.com/KDggWU7CtV— papa smurf (@theG0ldWolf) July 5, 2017
The albums been out less than a week how can it be certified already ?— jozzajim® (@BelieveJozza) July 5, 2017
Based on what?— Showbiz 411 (@showbiz411) July 5, 2017
They counting illegal downloads now ? lmao— Likerholicz (@yekdaSahin) July 5, 2017
July 5, 2017
Crazy. Platinum off tidal streams only— ... (@Nat_Turner_87) July 5, 2017
In addition to the Tidal stream, the album was also available as a free download option that popped up over the weekend. Those free downloads, Billboard reported, were purchased by Sprint for distribution and counted toward the platinum certification. A Roc Nation rep clarified that the certification reflected one million in downloads and that "no streams" were applied.
According to Variety, the photo opp took place before 4:44 was released. The massive first week success certainly has shades of the Samsung deal. If you remember, that deal included an automatic one million downloads of his album Magna Carta Holy Grail for Samsung users.