It's May, which is the best month every year, and not just because it's my birthday. The weather has finally turned all the way to "good," and people are hunting for that elusive Song of the Summer—the record which will be absolutely everywhere, but kind of annoy you the whole time because it's not the one you like.
Luckily, we're aiming for those "ones you like" that don't quite make it. Three cheers for the underdog.
This column has two goals:
1. To use the many tools available to us today to get some idea of what songs were really bubbling with "the people"—in other words, to insert some science into the process.
2. To contextualize that information, because raw numbers in a vacuum would have you thinking an anonymous rapper dropped onto a stellar track was hip-hop's next big rap star when he was more like an empty, tattooed vehicle for a dope beat and a hook.
The post is obviously intended to be somewhat predictive. There's also an element, though, that is cheerleading. Many of these songs might be flourishing in certain markets but could use wider exposure. They're tracks where the metrics suggest some forward momentum, even if the clubs and radio play don't reflect that.
After a long decision-making process, we narrowed May 2017 down to the 10 best records you have to know. It's this month's edition of Bout to Blow: 10 Dope New Songs You Should Be Hearing Everywhere Soon.