We officially have lift off as Cambridge-based festival Strawberries & Creem reveal their 2017 line-up. In conjunction with Cambridge University, the young promoters launched an aircraft with a banner bearing the names of pop-reggae superstar Shaggy, grime godfather Wiley and The Streets frontman Mike Skinner, into orbit. "We were seeing a lot of festivals 'launch' their line-ups this year," says festival founder William Young, "so we were looking for unique ways to make the announcement." Starting out as a boutique party on a farm in 2014, Strawberries & Creem has doubled in size each year, with this summer's event (June 17) set to be their biggest one to date.
Peep the full line-up below and get your tickets here.