It's Kendrick Lamar season, as the Compton rapper follows up the release of "The Heart Part 4" with "Humble" and its accompanying video. It's available for stream and download on Apple Music/iTunes.
The new song is produced by Mike Will Made-It, who previously collaborated with K-Dot on Ransom 2 cut "Perfect Pint." Mike Will teased the impending release on Twitter earlier:
New HEAT dropping tonight, imma just keep it like that .
— Mike WiLL Made It (@MikeWiLLMadeIt) March 30, 2017
TDE co-president, Terrence "Punch" Henderson also seemingly warned listeners what was coming down the pipeline.
Sit down.
— Punch TDE (@iamstillpunch) March 30, 2017
The video was directed by Dave Meyers and the Little Homies (a.k.a. Kendrick and TDE co-president Dave Free). Cameos include Jay Rock, MixedByAli, Mackwop, and more.
Throughout the track, Kendrick uses the "lil bitch" phrase, which if memory serves us correct, was more than likely a reference to Big Sean back on "The Heart Part 4."
Kendrick wasn't lying when he rapped, "Y'all got 'til April the 7th to get y'all shit together," on "The Heart Part 4." Fans were definitely hyped to receive a new song and visual from K-Dot.
Every time Kendrick raps pic.twitter.com/UlVPvoQoav
— Domininja (@DominizZzle) March 30, 2017
Listening to that new Kendrick pic.twitter.com/OgYwCTRwdD
— Beck Dugas (@BD_Chaka) March 30, 2017
Kendrick had the nerve to put out new 🔥and a bomb video for it pic.twitter.com/SsOoUgP6Pi
— Playedboi Carti (@brandonsideas) March 30, 2017
kendrick went in his bag forsure 💯
— decarlo (@vxcarlo) March 30, 2017
Kendrick just dropped the best song of the century, give him the grammy now pic.twitter.com/twda93yUNo
— Snoop (@Tom101Holmes) March 30, 2017
kendrick!! pic.twitter.com/UCqPGGmKoR
— toyin (@T0YIN) March 30, 2017
That fish eye view is so crazy! Makes it look like Kendrick is cruising his bike on King Kai's planet pic.twitter.com/qZ91rXx12L
— Sherman Schrader (@ExistBeats) March 30, 2017
Check out "Humble" above, or stream it below via Spotify..