Joe Gifted is not a big name in Atlanta, but "Water" should help boost his profile. The record's unusual production, with its busy percussion and slight melody—it's the kind of thing someone might hum without thinking—is the song's obvious draw, but the verses from Joe and guest rapper Frontstreet have a decent grasp on the song's overall energy. The song has already popped up in Atlanta on different services, and it's hard to imagine it won't have a breakthrough moment.