Hailing from Oldham, Greater Manchester, Jordan Max blends elements of soul and alternative music that marry together perfectly with his soulful and raspy voice that wouldn't sound out of place in the '60s soul era. The 24-year-old's vocals are undeniably the highlight of his debut EP, Only One Is King, released last year. Although written and recorded in his bedroom, you'd never know it, with lead track "Hell" receiving radio spins from some of the world's leading music tastemakers, such as Zane Lowe, and propelling him all the way to the BBC Introducing Stage at Glasto last summer. It's strange now to think that Jordan Max once lacked the confidence to sing, starting out as a UK garage and drum & bass producer, before the discovery of Sam Cooke's "A Change Is Gonna Come" convinced him to start singing. Judging by his early offerings, it's safe to say he made the right choice.
A must-hear: "Hell"
"The inspiration for 'Hell' just comes from my life growing up in Oldham and from how I feel about the world. Even though the song and lyrics are quite dark, to me, the track is about putting all the bad pain and shit behind you. We all get burned in life but we turn it around."—Jordan Max
Listen to the SoundCloud playlist here.