In a year that saw him released from prison and guest starring on a No. 1 song in the in the form of Rae Sremmurd’s “Black Beatles,” Gucci Mane will likely end things with some autobiographical, visual stunting. The self-proclaimed “East Atlanta Santa” released the video for “Nonchalant” Friday, and he made sure to include some bars about his past and present exploits.
“My collabs turn locals to established artists,” Gucci boasted, likely in reference to helping launch the careers of Waka Flocka Flame, Peewee Longway, and others via his Brick Squad imprint. And while the chorus of the song finds Gucci reflecting on being “in the strip club chilling so nonchalant,” Gucci brought the strip club to a palatial crib for the accompanying video. In between flossing a neck full of platinum chains and deciding which pair of designer shades to wear, Gucci supervises two strippers bathing each other, another one suspended from a brass pole in his bedroom, and at least three more engaged in some standard twerking.
Be El Be is credited as the director of the clip, which is in support of Gucci Mane's project The Return of East Atlanta Santa. His previous work includes Futures, “How It Was” and Young Thug’s "Stoner." You can view some of his behind the scenes shots via Instagram below:
