In the John Legend-assisted track, Ross raps: “Assassinate Trump like I'm Zimmerman/Now accept these words as they came from Eminem/Democratic party sentenced to the pendulum/Killing them, I voted for Andre Benjamin.” Though the lines in the track were criticized for being extreme, Rozay insisted his words were misunderstood.
“I would never advocate violence on Trump or anyone. It’s lyrical assassination,” he said in a Rolling Stone interview. “That’s me being a poet, putting words together in my art form, with no violence in my heart at all. Clarify that. Matter of fact, my cameraman was Trump’s caddy at his golf course for five years, and he says Trump is cool as fuck.”
Much like its lyrics, the song’s video goes heavy on the political and social references. We see Ross standing in front of an upside American flag, which cuts back and forth from a story of a man who is arrested while walking with his child.
The video concludes with some statistics on the country’s criminal justice system: “1 in 3 black men can expect to go to prison in their lifetime […] 1 in every 15 African American men are incarcerated in comparison to 1 in every 106 white men.”
You can watch the “Free Enterprise” video, directed by Ryan Snyder, above.