Earlier this year Levi's launched their global #SupportMusic initiative, a new campaign aiming to support aspiring musicians by providing students with inspiration and access to music education. In the US the projects in NYC and LA have been headed up by Alicia Keys and Vince Staples respectively, and when it came to the UK the legendary denim brand decided to enlist none other than award winning grime heavyweight, Skepta.
Partnering with Skepta led to the creation of a dedicated studio in Skepta's home turf of Tottenham, and 12 students were chosen to take part from the many who applied. The course has lasted 10 weeks and saw the students gaining invaluable insights from the likes of Preditah, songwriter Jin Jin (who's worked with Dizzee, Foxes and Wiley) and designer Kate Moross, as well as from Skepta himself.
Speaking about the Levi's® Music Project, Skepta said: "I want to show the young generation that success is not something you search for externally, it is from within. Help people to understand that all your thoughts and ideas can become reality with a bit of hard work and dedication." Now, at the end of the process, you can see the lessons that Skepta passed on to the next generation.
For more information on the Levi’s® Music Project, head here.
