Late October brought news of Kanye West venting frustrations about relations between Apple Music and Tidal and intimating there was some type of rift with Jay Z. West was recorded at a show saying, "Don't call me after the robbery and say, 'How you feeling? Come by the house. Bring the kids by the house like we’re brothers.'" 

Things escalated Saturday after a Sacramento, California when West referenced Taylor Swift’s 2009 win over Beyoncé during the MTV Video Music Awards.

“Beyoncé, I was hurt, because I heard that you said you wouldn't perform unless you won video of the year over me and over ‘Hotline Bling’”, West said. “Now, don’t go trying to diss Beyoncé. She is great. Taylor Swift is great. We are all great people. We are all equal. But sometimes we be playing the politics too much and forgetting who we are just to win.”

Perhaps the “don’t go trying to diss Beyoncé” part was lost on some listeners because the ever vigilant set of Beyoncé fans dubbed the BeyHive bombarded West on all forms of social media Sunday. As expected, everything from West’s family members and his music were included.

Fuck Kanye
I like the old Kanye
Not the take 3 fingers in the booty hole ass bitch Kanye

— puff mami (@cubanpizza) November 18, 2016

Solange when Kanye tries to take a seat at the table....#KanyeIsOverParty

— PettyAnne (@PettyPettyAnne) November 20, 2016

Amid the epic amounts of shade from detractors, there was real concern from those in the industry, including West collaborator Talib Kweli. The Brooklyn MC offered some sharp criticism:

@kanyewest the same way you want Jay to reach out to you, u should reach out to real niggas. Cuz someone ain't keeping it real w u fam.

— Talib Kweli Greene (@TalibKweli) November 20, 2016

This why I tweeted you instead of calling. ✊🏾 RT @kanyewest: I got rid of my phone so I can have air to create

— Talib Kweli Greene (@TalibKweli) November 20, 2016

A response from 'Ye is likely on its way.