Earlier this year, Irish rapper and all-round cool guy Rejjie Snow announced his signing to independent label 300 Entertainment, with CEO Lyor Cohen dubbing him as one of "the new generation of kids who do more than just make music or write songs. They have a message and actually have something to say." Right from the beginning of Rejjie's path, he's boasted strong direction and imagery within his visuals, and today it's more of the same as he drops a new one for his latest release "Pink Beetle".
Arriving on Halloween, no less, it's just as surreal and kooky as you'd expect from the Dublin rapper; laid back in a dentist's chair throwing out tangled rhymes over plodding piano keys. Snow told Complex over email that he "wanted to translate the hyperreal imagery that one envisions about the dentist. This video was born from a conversation I had with a man who hadn't gone to the dentist in 20 years, because he was simply afraid. So we dedicate this to you, my friend. Happy Halloween."
With Rejjie Snow's debut LP, Dear Annie, expected to drop some time next year, and rumors of a possible mixtape before then, watch the Max Weiland-directed video for "Pink Beetle" above and prepare to squirm.