This year, on October 1, Urban Development held their annual Industry Takeover All-Dayer featuring panel discussions, showcases, A&R sessions and more. Naturally, grime was a dominant element in the day's proceedings. The Complex UK-powered grime panel, hosted by Laura 'Hyperfrank' Brosnan and Joseph 'JP' Patterson, explored the defining moments of the genre with experts from every field.
"Radio is the most important thing," shared emerging grime MC Big Zuu, who went on to explain that it's where every spitter should start. Chip has had a whirlwind of a year since he last spoke at Industry Takeover—from clashes to independent releases, the established lyricist has been continuously achieving. Chip shared what he felt was most important about its foundations: "Grime is about using the resources around you to make yourself heard." DJ Cheeky, co-founder of grime's biggest showcase event Eskimo Dance, spoke candidly about the so-called "death" of grime: "Grime didn't die, it went dormant. It was always in us."
The closing question left the packed-out room with an interesting final thought: "Is there a place for major labels in grime?" There was no doubt amongst the speakers, including manager and promoter DJ Magic and legendary filmmaker Risky Roadz, who answered with a resounding but controversial "No!" Stream the full conversation below.
