Travi$ Scott went to Instagram earlier this month with a post that indicated he had just inked a major deal. The image featured La Flame and Larry Jackson, Apple Music’s head of content, jumping in the air with the caption, “DONE DEAL” as well as a series of Apple and flame emojis. Though the post didn’t provide any more details, it did spark rumors that Scott was the latest artist to strike a deal with the streaming service giant. All the speculation has now been put to rest.
During an interview on Shade 45’s The Whoolywood Shuffle, the Houston rapper confirmed he had, in fact, signed a deal with Apple.
“I just did my partnership with Apple Music and shit,” Scott told DJ Whoo Kid. “Larry’s fucking amazing. That dude, he believes. He’s always talked to me when I was like beginning off. He always gave me that advice. You know, just to figure out where I’m going. So, I’m glad he’s down to take this trip with the kid and with this album; it’s super good.”
Of course, the album Travi$ is talking about is the highly anticipated Birds in the Trap Sing McKnight. Though he didn’t announce a release date, he did say he was working on a short film to accompany the album. Could it be a part of his new deal with Apple? We’ll just have to wait to see.
Travi$ joins an elite group of artists who have recently partnered up with Apple Music. Names like Drake, Chance the Rapper, Future, and Taylor Swift have all dropped exclusive content on the streaming service, which has upped its relationship with talent in effort to compete with Tidal and Spotify. Check out Travi$ talking about the deal in the interview above.