Dedicated to a special (unnamed) lady, west London rapper ASB drops a video for his new single "HER". Owing to its softer subject matter, we see ASB in less gritty form than usual as he rides the smooth, soul-sample led backdrop with ease. A regular visitor to the States, he shoots another promo in New York, furthering the aim of expanding his reach on both sides of the pond. ASB is also set to release a new podcast series entitled REAL TALK: Tru Stories. Billed as an "edutainment podcast", he'll be playing host to the entire scope of the industry, from musicians and models to entrepreneurs and artists, with the debut show going out this Monday (June 4) featuring S.A.S.
With the promise of an EP to follow in July, along with more singles in the lead up, it's set to be a non-stop summer of activity from ASB. Watch the Franchize Global-directed video for "HER" exclusively above.