Fusion gave us a sneak peek of his track "Rudeboy" last month and, today, we get the full helping with a brand new set of visuals to boot. And it's a real East London affair on this one: producer Shizz McNaughty's sluggish, metallic riddim holds up Fusion's angst-ridden flow as he throws out lines about being an anti-social rudeboy in a world that doesn't "get" him, telling Complex that "the feds and David Cameron do not have a clue." With his Genesis EP set to drop next week (Monday 30th May) — and previous tracks "Newham" and "No" still doing the rounds — you'd be a fool to sleep on this on-the-rise emcee.

Watch the Bipolar Spider-directed video for "Rudeboy" above, and catch Fusion at Hackney's Born & Bred festival on June 4.