This record and its spectacularly strange video from Detroit rapper M-City J.R. have become something of a regional phenomenon over the past few months. It's not so much an innovative record as a biggest possible maxed-out version of contemporary sounds and trends, a record which hits much heavier than it should. It's having a real-world impact—regularly one of the best selling rap records on iTunes, “Addicted to My Ex” promises to just get bigger in the ensuing weeks.