Yo Gotti is literally about the DM lifestyle, as he just got super creative in the way he rolled out his new video for his hit single, "Down in the DM." The Memphis rap veteran brought the song to life, as he actually slid into the DMs of some of his biggest supporters to share the new visual on a site that he launched for the occasion. The rollout was done with perfect execution and will only help the song that is already the biggest hit of Gotti's career. If that wasn't enough, the new video comes right after Gotti shared the official remix for the track, which Nicki Minaj ripped into oblivion. You can pre-order Gotti's upcoming album, The Art of the Hustle, on iTunes now