Compared to many of his French contemporaries, Kery James is a lot more fun and happy-go-lucky, standing out from the legions of gangsta and political rappers as a result. That's not to say he ignores social issues; much of his earlier music is concerned with morality and violence, but he's eschewed that recently for a more commercial sensibility. As a youngster, James was mentored by the legendary MC Solaar and was nurtured as a member of the group, Ideal J. He also has an unusually refined pallet of influences, likely as a result of his birth in the West Indies, with facets of African and Latin American music heard right through his records. And those cinematic music videos of his, they're always a major talking point.