In case you forgot, Kendrick Lamar is nominated for nearly a dozen Grammy Awards next year, and there's only one explanation for it: hard work. That's what the TDE star is preaching in a new short clip directed by Dave Meyers & The Little Homies. "You're famous, man," Kendrick's young friend tells him when a fan recognizes him on the basketball court. "Nah, he just recognize hard work, you feel me?" Lamar responds.
Watch the new video above and read up on Lamar's recent charitable work at the 2nd Annual TDE Holiday Concert and Toy Giveaway here.