It’s been a minute since we’ve heard from BriskInTheHouse, but the Brampton-bred rapper has risen with a brand new festive visual. When a birthday party turns into an impromptu music video shoot, you know it’s lit.
Named after the Japanese producer responsible for the beat, “Illsugi” is classic Brisk fare, featuring crunchy drums samples and discordant electronic droning. It gives the BKR$CLB affiliate plenty of room to slalom through the instrumental with ease, as he barely stops for a breath. Ceaseless spitting and a laid-back boom bap will never go out of style.
“We shot the video at a friends birthday party that we turned into a video shoot,” BriskInTheHouse told Complex. “The song is off a project I’m dropping called The Tony Welfare EP, named after my older cousin who taught me how to rap growing up,” he explained. “To this day, I still think he's the best rapper, so I dedicated a tape to him to give thanks for everything he’s done for me.” Until Brisk convinces the elusive Tony Welfare to mount a comeback and take the rap game by storm, the forthcoming tribute EP will be the next best thing.
Watch the MWorks-directed video for “Illsugi” above. BriskInTheHouse’s The Tony Welfare EP drops on Friday. Keep it locked to Complex for the exclusive premiere.