With Purpose set to drop in just four days, Justin Bieber is making his promotional rounds with everyone from Ellen Degeneres to Zoolander. Bieber has teamed up with driving service Lyft to promote the new album, too. Per the video announcement made today, if you take a Lyft ride in "Bieber Mode," you will receive a link after you ride to buy Purpose for only $5 and get a $5 credit off your next Lyft ride. Bieber even drove around with some unsuspecting Lyft riders to listen to Purpose and answer questions including what he thinks is the album's best song.
Watch the clip above and check out two new Purpose tracks Justin debuted on Beats1 today including "The Feeling" featuring Halsey and his Ed Sheeran collaboration "Love Yourself." Purpose drops Friday.