Brace yourself: it looks like Drake's Views From The 6 marketing campaign is finally underway. Maybe.
A mysterious billboard just popped up in Toronto that seems to hint that the Canadian rapper is planning something big. The simple, all black ad reads, "The 6 God is watching." Drake posted a picture of the billboard on his Instagram page with the caption, "Be home soon."
This wouldn't be the first time Drake used some large-scale and old-fashioned marketing tactics in his hometown as loyal fans might remember his "Started From The Bottom" billboard in 2013 during his Take Care promo run. Earlier this year a church in Toronto posted their own Drake-themed advertisement with the tagline, "For God so loved the 6."
The timing for Drake's latest push seems perfect given "Hotline Bling's" persistently swelling popularity and the rapper's recent update on his Views From the 6 progress. Drake told a crowd at Austin City Limits last month that the Views album would be his priority for the rest of the year.