Whoo boy, Ricky Renzel just gave us blessing after blessing last week. In case you missed my explanation of his process in this "White Iverson" post a few days ago, here's a summary: In addition to endless radio rounds that yield a bounty of quotables, Rick Ross' idea of album promo is to flood the streets one droplet at a time with unofficial remixes to the hottest songs out.
Anything is up for grabs—from the aforementioned 6-month-old Post Malone hit, to immediately hot shit like "Jumpman" and even ballads from Adele. The latter move is particularly genius, whether he wants to thank me for the inspiration or not. There's nothing quite like hearing Maybach Music tags (the best label drop in rap currently, despite the actual label's ever-widening strife) surround Adele's vocals.
He brilliantly tacks his verse on to the beginning and usually leaves the rest of the song intact after, a subtle way to compel you to just keep his version if you like his verse enough. Except for that time he lowkey jacked Drake for "Hold On, We're Going Home" completely and flowed over it crazy. Think I'm trippin? Listen to his once or twice, and then the next time you listen to the proper version don't be surprised if you find yourself wanting to hear Rozay rap shit like "hood nigga with an escrow."
This week he blessed us with four #RandomRozayRemixes, or as he's taken to tagging them now—#RenzelRemixes—Renzel being the amazing new nickname (as in, Denzel Washington) that he's bestowed upon himself in recent months. Ross has been hopping on songs for years now, but this week felt especially productive—perhaps we have his house arrest to thank for that. He's done everything from "Find Your Love" to "Rude Boy." Sometimes he even films videos for added measure. He once tagged "Swagga Like Us" solely because he felt excluded from the original ("How could you forget about me?!" he bemoans on the opening).
But now his song selection is getting so good that the buzz for the remixes is beginning to equal that of his own original material. I hope he has more in store—since fam seems to be considering my requests, may I suggest "Change Locations," "Sorry" (Bieber's, not your own, obv), and "Hotline Bling"? Whether the flood continues or not, only one more month until Black Market.