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After some minor trolling and a great deal of speculation, everything is official: Drake and Future will release What a Time to Be Alive on Sunday, September 20 at 8 EST. Drake confirmed the artwork and album title on Instagram, before revealing that this week's OVO SOUND Radio on Beats 1 would be delayed to appropriately accommodate what will surely be a proper breaking of the internet:
After premiering on OVO SOUND Radio, What a Time to Be Alive will immediately be available through Apple Music and/or iTunes. Album title purists will note that What a Time to Be Alive is a much better title for this project than the briefly rumored Put It All in a Plastic Bag, which stemmed from a previous Drake 'gram being misconstrued as cover art in that aforementioned countdown trolling. Sadly, the arrival of Drake and Future's inevitable full-length pairing will most certainly squash Sunday's previously expected internet breaker: the 67th Annual Primetime Emmy Awards, meaning someone isn't watching the throne closely enough:
In a perfect world, Jon Hamm would finally nab an Emmy for Mad Men just in time to celebrate with a spin of What a Time to Be Alive while the world collectively agrees that, wow, it really is a great time to exist.