ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
Secure your spot while tickets last!
In the middle of the ongoing frenzy of creativity currently reigning down upon San Diego in the form of Comic-Con, a few tweets started to paint the TL with a strong shade of familiarity for some:
With a swift joke of a tweet, it all became crashingly clear — Cannes Film Festival. 2012!
Indeed. At Cannes 2012, Kanye West premiered the short film accompaniment to the album of the same name — Cruel Summer. To kindly correct the tweet above, the film's premiere actually employed a groundbreaking seven-screen viewing experience — with three screens in the front, one on the floor, one on the ceiling, and one on both the right and left sides of the screening pavilion. The experience proved a fruitful partnership between West's own DONDA and noted conceptual design firms 2x4 and OMA. In their review of "Cruel Summer," The Hollywood Reporter posited that the immersive seven-screen approach could "completely change the way movies are watched."
So, flattering imitation? Mere coincidence? A sign of delayed influence? As noted by others, Warner Bros. employed a similarly expansive viewing experience during last year's Comic-Con activities — though the sentiment still stands: this is definitely how we all should be watching movies in the year 2015.