Drake and Pharrell Are Confirmed For Apple's Streaming Service
New reports claim that Apple will enlist Drake, Pharrell, and Guetta for a relaunched version of iTunes Radio.
Image via Complex Original
Though it's easy to focus on the remarkably logical rumors associated with Apple secretly building its very own line of electric cars or Kanye West dropping SWISH (title pending) as an Apple exclusive next month, there's another rumor afoot that's even more plausible — at least in the immediate sense. According to the New York Post, Apple is rumored to be in talks with Drake regarding a proposed $19 million deal that would include a guest DJ spot on the soon-to-relaunch iTunes Radio — in addition to other unspecified capacities for the reigning 6 god.
According to the Post's "music industry sources," Pharrell and David Guetta are also being considered as additions to the iTunes Radio overhaul. Whether any of these alleged Apple team-ups ever mature from rumor to fact or not, Apple is clearly aiming to topple or at least significantly weaken the power of Spotify, YouTube, Pandora, and similar platforms.
In fact, Apple Music — in addition to being the rumored home of the forthcoming SWISH — will reportedly "combine the best features" of all three aforementioned platforms by incorporating the tentatively titled feature Apple Connect, wherein users can share content in a YouTube-like environment.
And somewhere in America, a struggle rapper is furiously tweeting Drake-inspired vitriol from an iPhone — failing to enjoy or even acknowledge the possible irony.
UPDATE 6/1/15: Billboard has now confirmed with their own sources that both Drake and Pharrell will indeed be part of Apple's streaming service that is expected to launch later this month. As for the $19 million that is rumored to be going to Drake in the deal, Billboard also shot down that notion through another source.