ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
Secure your spot while tickets last!
Welcome to the May edition of Bout to Blow.
This column has two goals:
1. To use the many tools available to us today to get some idea of what songs were really bubbling with "the people"—in other words, to insert some science into the process.
2. To contextualize that information, because raw numbers in a vacuum would have you thinking an anonymous rapper dropped onto a stellar track was hip-hop's next big rap star when he was more like an empty, tattooed vehicle for a dope beat and a hook.
The post is obviously intended to be somewhat predictive. There's also an element, though, that is cheerleading. Many of these songs might be flourishing in certain markets, but could use wider exposure. They're tracks where the metrics suggest some forward momentum, even if the clubs and radio play don't reflect that. Any trends going into May? Atlanta continues to throw out dance records like it's nothing. A few of the big recent album releases (Rae Sremmurd, Nicki Minaj) take another lunge at the pop charts. And Dej Loaf and Fetty Wap follow up massive pop breakthrough moments with, well, a whole bunch of hooks.
Check out this edition of Bout to Blow: 10 Dope Songs You Should Be Hearing Everywhere Soon.
David Drake is a writer living in New York City. Follow him @somanyshrimp