"I used to watch my mother scrape up the pennies... Now my pennies are replaced with Fendi / Still a hole in my jeans, but now it's trendy / I used to follow their lead, but now I'm trending..."

Three top-tier lyricists—all covering different corners of the urban arenahave come together for 4 minutes of honest, heartfelt, and deeply introspective lyricism on new track, "Proud". Underpinned by a soul-inflected hip-hop beat, Young Spray, Wretch 32 and Chip look back at the hard times gone by but also reflect on some of life's brighter moments, too. It's not everyday bling and faux fur—"Proud" is an angle Brit-rap should be taking much more often. Sit back, press play on the video above, and take it all in.