Earlier today, Kendrick Lamar teamed up with Beats by Dre and Hot 97 to premiere the official video for King Kunta in Times Square. Two hours later, he's dropped the official video, filmed out in Compton with Director X.
This is Kendrick's second video from his To Pimp a Butterfly album, following the video for "i," which he released last year. Kendrick's album is available to purchase on iTunes here.