Kendrick Lamar continues his exciting album rollout tonight with the debut of his "King Kunta" video on the Beats By Dre billboard in Times Square. Kendrick shot the video just last week at the Swap Meet in Compton, as fans gathered along for the momentous scene. Stay tuned for more updates and footage as the event progresses.

Beats is streaming it on Periscope right now, which you can tune into here.