Launched in 2013 by Lyor Cohen and ex-Warner Music/Def Jam colleagues Todd Moscowitz and Kevin Liles via a distribution deal with Atlantic, the “content company” aims to mold the role of A&R to the industry’s current needs in the Internet age, where artists can essentially kick-start their own careers through platforms like YouTube, Twitter, and Instagram. The company is backed by Google, among other big-name investors, and has a partnership with Twitter through which they have full access to the platform’s music data. The company essentially uses big data as their A&R in order to find emerging artists in the early stages of their careers. Since launching, 300 has recruited over 20 artists for varying types of deals, including distribution partnerships with Shy Glizzy and Mad Decent’s RiFF RAFF. The company also signed Atlanta collective Quality Control Music, which includes Migos, Rich the Kid, and Johnny Cinco.