Since building the 300 Entertainment label, Lyor Cohen has been grabbing some of the hottest new talent in the rap game. In particular, the label has managed to nab the services of Atlanta's hottest rising stars such as Migos (forming a deal with their Quality Control Records label) and also managing to get the ever elusive Young Thug to settle down with the team.
In this new vlog released by the label, Lyor is shown flying to Atlanta and visiting the city's young superstars as he goes to the Quality Control Records studio to meet with OG Maco, then to a video shoot with Young Thug, Rich Homie Quan and Travis $cott and then to hang out with Migos. The biggest point to takeaway from this video is how much respect the legendary label exec gets from the younger generation, as he walks through each location like a complete boss. He even gets Young Thug to crack a smile, which is a pretty rare occurrence. Lyor and the 300 team have quite the squad behind them, and this video shows that he is taking this new venture very seriously.